Your communications spending should be an investment, not a cost.

We've all heard the saying, "You need to spend money to make money." Well, that's only partially true. If you spend money on mediocre communications, then it's a cost that will garner very little in the way of results. If you spend money on great ideas and smart execution, then that cost becomes an investment. Regardless of your budget, you need to maximize it. So isn't it time your communications spending actually started producing concrete results and shaking things up?